Catering to its primary target audience, i.e., youth, the brand carries out an extensive Campus Ambassador program in Karachi's prime universities & college campuses. A 14th Street Pizza's Campus Ambassador is appointed in each university & college, whose prime task is to represent 14th Street Pizza at his/her campus and bring all the lucrative sponsorship opportunities in the brand's marketing team's knowledge. These Ambassadors are basically internees and are compensated by amazing little incentives and recognition from the brand as its Ambassadors.
14th Street Pizza also sponsors different events and occasions, that go well with the it's overall positioning. These sponsorships play a vital role in 14th Street Pizza's popularity and go a long way in creating word-of-mouth marketing and good will of the brand.