14TH Street Pizza Co. Goes All Out With Its 1 Million Facebook Fans Celebrations!

14th Street Pizza - a brand known for maintaining an extensive presence on various social media platforms - recently reached 1 Million fans on Facebook, thereby becoming the 5th brand in Pakistan to reach 1 Million mark  and the 1st local food brand in Pakistan to achieve such  a milestone*.

*(Source: Social Bakers - a social media analytics platform which provides a leading global solution that allows brands to measure, compare, and contrast the success of their social media campaigns with competitive intelligence.)

We carried out an extensive integrated campaign that included traditional media (print ads, radio campaign, billboards, and streamers) along with digital media (one million thanks video, Facebook application, and online posts). The main purpose behind such an extensive campaign was to create word-of-mouth amidst the users & increase talk-ability of the brand.

14th Street Pizza took a unique & a rather daring step by changing its packaging - for a limited time frame - to thank its 1 Million + fans. The packaging included fan' pictures with an encouraging 'Thanks A Million' text to appreciate their support throughout. They could later save it for themselves and flaunt it to the world that they have been an integral part of this milestone achieved by 14th Street Pizza Co.